Team

The idea for Warchée emerged directly from Anastasia Elrouss’s own construction sites, where she observed the systemic exclusion of women from skilled trades. Determined to address this gap, she founded Warchée not only as a training initiative but as a social enterprise aimed at achieving financial autonomy while empowering women through creative woodworking. Designed to pass on craftsmanship from one generation to the next, Warchée equips women with both traditional and digital fabrication skills, positioning them as active agents in the industry. Beyond empowerment, the initiative seeks to reshape the furniture market by offering products that are well-designed, high-quality, affordable, and modular, proving that social impact and design excellence can go hand in hand.

What began in 2017 as a mobile workshop with just five women has grown into a thriving social enterprise that, by 2025, has trained over 150 women through fixed workshops in Beirut, Tripoli, and Marseille. Each product created is marked by butterfly joints, a distinctive signature for the Wé Brand.

Advisory Board

Anastasia Elrouss / founder president

Anastasia Elrouss is a multi-award-winning architect with an uninterrupted professional journey spanning fifteen years. She studied at the American University of Beirut, where she regularly teaches design courses. Anastasia Elrouss is a multi-award-winning architect with an uninterrupted professional journey spanning fifteen years. 

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Michèle Laruë-Charlus / advisory board, territory consultant

Michèle laruë-charlus, born in 1950, graduated from the institute of political studies in paris, and has a doctorate in philosophy (paris sorbonne). She also holds a license in art history (university of bordeaux).

 

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Nathalie Dib / Strategy & Management consultant

Nathalie joined Near East Consulting Group in 2006.  Since then she has worked on several Consulting missions with large organization in multiple sectors (Retail, FMCG, Contracting, Shipping, Manufacturing, Banking, Agriculture, etc.) mainly in the MENA region and Europe. She specializes in Family Business Consulting, Corporate Governance and HR Consulting. 

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Anwar Charles Maroun / Strategic Advisor

Growth-minded and ambitious individual, partially raised in canada, anwar maroun has a wide experience in the financial sector. in the early years of his carrier, he held the position of associate at ernst & young – fraud investigation and dispute services in dubai

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Clement Nadim Zakhia / Global Strategic Advisor

A mechanical and industrial engineer, clément zakhia has completed numerous training courses in community service, humanitarian work and conflict resolution. he is an expert in ngo management, mena geo-political context, syria crisis, community building /environment /development programs in lebanon,and negotiation and conflict management.

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Fifi abou dib / Communication & Media Advisor

Born in 1963, fifi abou dib is a seasoned journalist and columnist at lebanese daily l’orient-le jour since 1986. she is also the weekend director of the web newspaper arab news en français and co-editor-in-chief of pulse, the e-magazine of the fashion trust arabia foundation dedicated to young designers in the arab world. she was for ten years, until 2019, editor in chief of l’officiel levant.

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Partners

Collaborators

Tina Elrouss

Tina is working with scientists, activists & creatives. she helps them in marketing and business needs across multiple spectrums, all towards a regenerative economy. 

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Celine hachem

Celine hachem is a marketing consultant and entrepreneur with 20+ years’ experience in strategic planning and management. her areas of expertise include.

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